We strive to be one of the best Search Engine Optimizing agencies in the country; spending many hours a week just staying abreast of the changing sea of search engines and indexes. We incorporate our latest successful strategies into the sites we help build, but it is also highly recommended to "retrofit" an existing site with good search engine strategies.

Search Engine Optimization is the unglamorous but extremely critical process of obtaining optimal placement to a search query through manipulation of META tags and descriptions, titles, content, and page format. All of the search engines use distinct fixed criteria, or algorithms, in their indexing process. These criteria are different for each engine and they frequently change the methods they use to evaluate relevancy. With knowledge of the current algorithms used by the various search engines, it is possible to configure a web page so as to "optimize" where it places in the list of results

We concentrate our optimizing strategies on the major search engines. Search Engines are the search portals that utilize a "spider" program to read and catalog web pages on the internet. The major search engines account for over 90% of this type of respective search engine traffic on the Internet: Alta Vista, Alltheweb/Fast, Excite, Google, HotBot, Infoseek/GO, Lycos, and Northern Lights.

It is vital for your site to appear in the top thirty search results of the major engines. Why? Because only 7% of users go beyond the third page of links.

Although we cannot guarantee placement, we have optimized hundreds of pages and always achieve top thirty placement, 80% being in the top ten. Success ranges from single top thirty URL placement at one major search engine, to multiple keyword phrase listings on all major search engines. Also, we optimize existing pages so when the campaign is over, with resubmission, the pages will continue to yield residual traffic. How can we be so confident in what we do ? Quite simply, very few of your competitors are utilizing professional SEO services like ours.

Our Search Engine Optimization campaigns consist of Four Phases.

Phase One

* We analyze and select proven target attracting keywords and keyword phrases including a thorough analysis of top competitor site rankings and techniques used by niche.

* Identification of specific URLs/pages to optimize.

* Recommendation to client on URLs/pages needing additional content prior to Phase Two.

* Program implementation / consultation.

Phase Two

* Analysis of HTML code on pages to be optimized.

* Recommendations on site design changes that may improve search engine ranking.

Phase Three

* Hand submission of modified URLs/pages to the search engines.

* Hand submission of most appropriate URLs/pages to directories.

Phase Four

* Tracking begins.

* Resubmission as necessary.

* Reporting begins as the site becomes visible through the search engines

Directory Hand Submissions

Finally, we also attack the Yahoo-like directories utilizing a specific strategy for each to maximize placement of your URL. Directories are also search portals. Instead of using "spider" technology, these portals utilize humans to review submissions and require a precise strategy to gain placement.

We do not submit your site to "Free For All" (FFA) links pages, however since link popularity is ever increasing as a factor in search engine rankings, we will submit your site to well organized directories that are less popular as well.

We understand the keys to successful directory submissions and placement. One is to know how to write an effective title and description. Secondly, to know exactly the best way to hand submit a URL to the proper directory category (we are often able to submit your site to multiple categories which can provide you with multiple URL listings). And finally, we put in the time regularly to follow up with directory editors on submissions which often is necessary to get URL placement.

Other Search Engine & Directory Submissions

We also attack the 10% of search queries not handled by the major search engines and directories. We are constantly researching the Net for new, quality engines and keep an ever-changing list of the most important and effective ones. We understand the proper procedures for submitting to these engines for maximum exposure and we hand submit your site information one-at-a-time to each of them.

Note: We maintain open communication with industry-leading consultants and journalists who report on search technology sharing new techniques and strategies. We use only ethical, appropriate techniques acceptable to the search engines. While there is no guarantee that our efforts will be successful, results range from a single top-thirty listing to multiple top-thirty keyword phrase placements on all six major search engines.

Monthly Maintenance and Tracking is an integral part of the optimization process. Because of the tumultuous nature of the search engines and ever-changing algorithms, database dumping, etc., search engine "tuning" requires constant, ongoing attention. Otherwise, there is no solid information to evaluate the performance of our efforts or your site's ranking with the essential engines. Our Monthly Maintenance & Tracking activities allow us to meticulously track your site's position/achievement within the searchportals.

We normally will not accept a campaign unless we are confident that we will have a significant impact on the placement. We are selective about the projects we take on and are most effective with clients who are open to possible site changes. The success of any Search Engine Optimization campaign relies upon the proper and exact implementations of recommendations as provided by us.

Take advantage of our FREE one-hour consultation services. During this appointment we will discuss your objectives and the current state of your existing web site or plans for a new web site. Because every client situation is different, it's impossible for us to quote a price "blindly". So, contact us today to discuss your specific situation.

Read our Special Report, "The Truth About Search Engine Positioning", Click Here

Webmaster tips for search engine friendly website design, Click Here

" Thanks again for your assistance. You're worth every penny."

Deborah Schoeberlein

RAD Educational Programs

http://preventaids.net

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